D&AD: The Copy Book. D&AD

D&AD: The Copy Book


D.AD.The.Copy.Book.pdf
ISBN: 9783836528320 | 368 pages | 10 Mb


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D&AD: The Copy Book D&AD
Publisher: Taschen America, LLC



Along the way, Steve takes in D&AD White Pencil awards, 60s ad maverick Howard Gossage, and even Bill Clinton. The Copywriter's Bible) for prime examples of great advertising. I looked at YCN awards and D&AD awards. I ended up picking a brief from D&AD, which was for The Copy Book and the client was D&AD itself. On our six tables, there were 70-odd entries including books, bottles, posters, mailers, annual reports, leaflets, cards, websites, three bikinis and a pair of vibrators. Be warned though, he doesn't pull any punches. On the judging process, visit Nick's blog. It was a copy-based campaign, which I found very scary and challenging. We aimed to communicate the need for well-crafted writing by completely over using various distasteful copywriting habits. My fellow jurors (Nick Asbury, Fiona Set in cleverly weighted white type that emphasised chosen phrases, the sharp copy was printed directly on to a black bottle: The wine you're about to enjoy should not exist. Take a look at The D&AD Copy Book (A.K.A. (Neil French,D&AD, 2011, p.128). There was also a tantalising glimpse of the D&AD Copy Book in the Innocent studio – now surely overdue for a reprint or, better still, a new edition. Thursday, 11 April 2013 at 09:45. The whole affair just stank, I'm afraid, and judging by the D&AD website, it appears little has changed: a single competition entry and a copy of their book will set you back a minimum £240 this year. For wider reflections on D&AD visit John's blog. And the art direction back then was as varied and exciting as the copy. The brief was to create a type-driven ad in order to sell D&AD‚Äôs The Copy Book Refreshed Edition. He was also featured in “D&AD: The Copy Book” as one of the 48 top advertising writers in the world. View Kate and Rachel final year students D&AD submission for The Copy Book.





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